How to design seamless context switching in multimodal UX
The project that made me question the UX process
A three-week mobile banking project taught me that the “good” UX process isn’t always realistic. Sometimes the best approach is to work with what you know, identify what you still need to learn, and make the strongest decision possible under real-world constraints.
Understanding A/B Testing in UX Research
A/B testing compares two versions of a design to see which works better with real users. Here’s how UX teams can use it to test hypotheses, measure results, and make smarter product decisions.
Friction is a design tool, not a UX problem
This case study shows how an ad experience redesign increased total ad exposure while reducing perceived friction, proving that timing and context can matter more than raw interruption.
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
